In a world saturated with numerous brands all around, it feels like a difficult task to set your own brand apart from others. Do you still think that having a compelling product or service offering is enough? Not at all. To truly cut through the noise, resonate with your audience, and forge lasting connections, you need something more: mainly a distinct brand tone of voice. Just like humans, brands too have their personality that can be expressed through their unique tone of voice.
When it comes to branding, having an innovative approach is absolutely essential. Just imagine you are in a bustling marketplace, and each vendor has their unique way of appealing to the customers. Each vendor will have their distinct voice to build a significant connection with the passersby. But what are the ways of establishing a brand voice and tone to attract the attention of the target customers both online and offline? This blog of BeyondBrands Media, a branding agency in Bangalore, will dive into the nitty-gritty aspects of creating a brand tone of voice.
What is the Brand Tone of Voice?
Have you ever thought about what sets you apart from the rest of the others? Yes, it is none other than your personality or your unique tone that allows individuals to create a unique identity. Just like you, your personal brand must have a unique voice to leave a lasting impact on the minds of the targeted demographics. When you heard the name “PUMA,” what instantly came to mind? It’s definitely the FIFA World Cup 2022 campaign. Here, the success of branding lies as through a campaign and its specific tone, this eminent footwear brand has left its imprint behind, and it is still vivid in the mind of the audience. Brand voice is not only about a tagline or a logo, but it’s a collection of aspects to create a distinct identity.
Significance of Brand Voice:
When you hear the commercials featuring the taglines like “ Just Do It”, how do you feel? It feels amazing how a simple logo or a mere tagline instantly reminds us of a brand. Here is why it becomes absolutely important to help your brand create its unique footprint that the audience will remember forever. Let’s unravel the reasons that enable the brand voice to occupy a dominant position.
Establishing a lasting connection:
For creating meaningful relationships or for strengthening the voice, all you need is the right selection of words. To create a remarkable brand tone of voice, you need to come up with words that resonate with the target audience and bring real-time connections.
Helping to stand out from the crowd:
A brand voice will undoubtedly help in standing out from the crowd and getting the attention of the targeted customers over there.
Honing the process of branding and communication
Almost all of us these days are aware of the importance of branding, as it is a crucial procedure for increasing awareness about the brand in the marketplace. Be it marketing communication or corporate communication, your brand tone of voice will be your only weapon to ace them all with ease.
Forming brand identity:
The voice of your brand undeniably endows it with a distinct identity on various platforms, and in turn, it also strengthens the presence.
How Brand Voice Is Associated With Brand Personality?
Brand voice and brand personality are two closely intertwined concepts that together form a crucial part of a brand’s identity. If you are still in doubt about what brand personality is, here we are going to elucidate the concept for you. Think of brand personality as a character of your brand, and brand voice, on the other hand, is how that personality expresses itself via language. For a brand to be perceived as authentic and consistent, its voice must be a genuine reflection of its underlying personality. A disconnect between the two can lead to confusion and distrust among the audience. For instance, Apple, being a luxury brand, has set its voice accordingly; otherwise, it would have created confusion. In essence, brand personality is who your brand is, and brand voice is how your brand speaks.
Top Tips to Build Your Brand Voice
Building a strong brand and delivering the best brand experience is not at all an easy job; rather, it also entails intention and effort. Let’s move to the pointers below for building a strong brand.
Indulge in careful branding practices:
Before crafting a brand voice, it appears to be one of the most compelling aspects to know who you are or what your brand is all about. Understanding your personality is the bedrock upon which the voice will be built. Choose the logo and every other element carefully for effective visual branding.
Know your audience entirely.
Still not sure who you are trying to reach? We recommend that the Segmentation-Targeting-Positioning framework resonate with the people.
Choose your words strategically.
In branding, every word counts, and that is why select the words carefully so that they reflect the brand personality in a proper manner.
Be consistent across all platforms.
Your brand voice shouldn’t change dramatically depending on where you’re communicating. While you might adapt your format and content for different platforms, the underlying tone must be consistent. Otherwise, the brand personality might get affected.
Train your team to embody the voice.
Whether it’s someone from sales or marketing, every member of your team must have a clear idea about your brand’s tone of voice to communicate accordingly. So, train your team from the beginning.
Key Takeaway
In the commercial arena, your brand voice is a powerful asset that enables you to create your own territory. Plus, the brand’s tone of voice takes part in creating a distinct personality. So, to find an authentic and unique hum, set a brand voice and let your brand speak louder. To get more such insights on brand personality, voice, branding, or marketing ecosystem, visit the website of BeyondBrands Media.
Brand Tone of Voice FAQ
Q1. What is an example of tone of voice?
Tone of voice stands for what a brand has to say to its targeted group of audience. For instance, if you are a Nike customer, you must be acquainted with the aspirational tone of this brand.
Q2. What is an example of a brand voice?
Brand voice, in reality, is the reflection of your brand’s personality. For instance, McDonald’s has crafted its personality with an energetic tone to stand out in a crowd.
Q3. What are the 3 C’s of brand voice?
3Cs of brand voice include consistency, character, and clarity. These elements work together to create a distinct brand identity.
Q4. What do you mean by branding?
Branding is all about giving a special identity to a product or service offering.
Q5. What is the scope of branding?
The scope of branding includes everything from creating and shaping a unique identity to including every aspect of personality for a complete customer perception.
