SEO VS Google Ads: The Right Balance for Your Website
In 2025, can you imagine a single day without online presence? Of course not, and here is why having an online presence is crucial for business endeavours. Once you have created your presence online, it’s not enough at all. Imagine you are taking part in a competition and to win over the rival counterparts, will it be enough to just mark out the territory? It’s absolutely necessary for your brand to show up first when the target group of consumers is making queries online. To appear in the top 3 of Google’s online ranking, which is the most important SEO or Google Ads? If you have this question in your mind, then you are at the right place. The debate of SEO vs Google Ads has no end at all, as for keeping the website online traffic flow, both of these ingredients are required. Here in this blog of BeyondBrands Media, the best digital marketing agency in Bangalore, we are going to encompass the importance of both SEO and Google Ads and how they add to the SERP dominance when it comes to honing the brand identity. Fundamentals of SEO: In today’s digital landscape, having a website is just the first step. To truly thrive and reach your target audience, you need to be visible amidst the vast ocean of online content. Here, Search Engine Optimisation or SEO comes in handy. At its core, SEO is all about the process of organic optimisation of the website so that it can rank high automatically in Google SERP. Once the existing search engines begin to understand, crawl, and index your content, they are more likely to appear on the first page for the relevant queries. This degree of increased visibility in reality translates to more organic traffic for proceeding towards higher engagement and better conversion. However, if you consider digital marketing for small businesses, SEO should be the first and foremost aspect to take into account. Let’s dive into the section below to find out what SEO involves to contribute to the overall integrity of the website. On-page SEO: On-page SEO is all about optimising the individual pages within the website by incorporating the right set of keywords and headings, and meta tags. Such strategic steps help the entrepreneurs to enhance the website’s visibility. Remember that the importance of digital marketing lies not only in its ability to create mere market awareness, but also to establish a meaningful relationship with the target demographics. SEO as a significant part of digital marketing is the incorporation of strategies like curating compelling and keyword-rich content, optimised titles and meta tags, internal linking, image optimization, and enhancing the website speed and performance. If you are ready to embrace on-page SEO for your brand, keep in mind that it is not a standalone way but an amalgamation of multiple aspects to contribute to the desired results. Off-page SEO: Once you are done with the on-page activities, here comes the turn to conduct off-page SEO activities by moving outside your own website. The most crucial part of off-page SEO is to build authority in search engines through link building. No matter how advanced the world becomes, the latest digital marketing trends will always include the off-page activities. Backlinks refer to the links from reputable websites to your own website. We suggest focusing on earning top-quality backlinks by weaponising the high-end content for better outreach. Technical SEO: Last in the list are technical SEO tactics that allow the search engines to crawl and index the content effectively. This part of SEO includes robots.txt, XML sitemaps, schema markup, canonical tags, and HTTPS security. If you think SEO is a one-time task, you are moving in the wrong direction, as SEO needs ongoing efforts from the end of the team of experts to achieve the desired goals organically. Benefits of SEO: Now, let’s move to the frequently asked questions of the business entrepreneurs that why SEO is a game-changer and how it helps to improve the organic rankings. Have a look at the pointers below to find out the unmatched benefits associated with SEO. Cost-effectiveness: Forget your fear that SEO endeavours may burn a hole in your pocket. Unlike traditional marketing campaigns, it’s absolutely cost-effective for both the established and small brands out there. However, the initial SEO efforts require a certain amount of money. To take your brand to the SERP, SEO is here to become your ideal choice. Brand Building: Consistent appearance in search results helps the websites to attain a desirable position and to adhere to the principles of authoritativeness, trustworthiness, and relevancy. So, if you are looking to improve your brand value and recognition, the best way is to utilise the SEO-optimised content for fostering positive user experience. Organic Traffic: When it comes to sustaining in the competitive commercial landscape, the smooth inflow of organic traffic is all you need. All you need is to optimise your high-quality SEO friendly content with high-search volume keywords to fetch organic traffic and to let your website reign over the others. Long-term Sustainability: Just like SEO is an ongoing process, it demands a great deal of time to ensure lasting results. For showcasing the authority of your website and to keep its relevance intact, SEO has no other alternative. Limitations of SEO: Like that of the other stuff, SEO too has its perks and downsides as well. Let’s get acquainted with some of the setbacks of this digital marketing approach. Time Consuming: Unlike paid advertising, which can deliver immediate traffic, organic ranking improvements often take weeks, months, or even longer, especially for competitive keywords and new websites. Believe it or not, but for desired SERP rankings, you need to wait a while as search engines need the right amount of time for crawling, indexing, and understanding your website and its content. However, for the entrepreneurs in need of immediate results, SEO can appear to be frustrating. No Guarantee of Results: Despite the most diligent efforts, the most coveted position