What is Brand Positioning? An Ultimate Guide to Startups and Small Businesses
Every year, numerous entrepreneurs and enthusiastic youths are launching their startups and small businesses to make their distinct position in the marketplace. However, the goal of every start-up remains the same: to stand out amidst the crowd. When the demands of the customers are becoming endless, it appears to be extremely difficult to leave a lasting impression on the individuals. Here, brand positioning comes in handy and allows the brands to create prominence in the marketplace. Think of brand positioning not merely as a marketing tactic, but as the very act of strategically claiming your unique territory within the minds of your ideal customer base. To capture the attention of the targeted customer base, it is not enough to set yourself apart, but also to leave a lasting impact on their mind. Here in this blog of BeyondBrands Media, an eminent branding agency of Bangalore, we will take you on a trip to help you in identifying the latest brand positioning strategies that enable your brand to outpace others in the race. Let’s join this blog to know more. What is Brand Positioning? A fundamental question always lingers in the mind of the customers: “Why should I choose this brand over others?” The brand positioning here comes as an effective answer to this. At its core, brand positioning is all about creating a clear, compelling, and differentiated perception of a brand. Here comes another vital aspect, that is brand personality. Positioning of your brand is entirely dependent on the brand personality. Now you may think, “What is brand personality, or how does it shape the positioning of a brand in the marketplace?” Brand personality refers to the human-like attributes associated with your brand, and it is considered to be accountable for creating an emotional bond with the target audience. Once you are well-aware of the unique aspects attached to your personal brand, you can accordingly set a position in the market and can approach the group whose area of interest aligns with you. In today’s hyper-competitive market, if you are planning to make your brand positioning desirable, it’s important to identify the significance and every nitty-gritty aspect. The Importance of Brand Positioning Brand positioning always goes beyond a catchy slogan or some targeted marketing campaign. Rather, it takes into account every aspect of your brand. A well-articulated and effectively communicated brand position yields a multitude of critical benefits for businesses of all sizes, especially for those seeking to establish themselves in a competitive environment. Let’s explore the importance of brand positioning that helps to shape market identity. Differentiation in a Crowded Marketplace: The Indian market is already saturated with numerous options, and that’s why it appears to be extremely difficult to carve out a unique place for yourself. A strong brand position comes to your rescue and ends up making your brand memorable. Enhancing Profitability: A clearly positioned brand that effectively communicates its unique value can often command a premium price. Customers are generally willing to pay more for a brand they perceive as superior or uniquely suited to their needs. For the ones who are willing to maintain a healthy profit margin despite having a small business setup, we recommend focusing on visual branding that boosts the identity and paves the path for creating the best market position. Building a Strong Brand Identity: Consistent and effective brand positioning over time aids in creating a positive association with the customers and leaves behind an unforgettable impression. To consolidate the brand identity, increase brand awareness, which in turn will contribute to the long-term success and resilience. Informing Product and Service Development: Believe it or not, but your brand position is strongly rooted in understanding the exact needs of your targeted consumer base. This process also guides the process of developing new product or service offerings to strengthen your unique value proposition. Attracting and Retaining the Right Set of Customers: Customers are the most valuable assets to entrepreneurs, and for this reason, it is of utmost importance to attract and retain them. Effective positioning here helps to ascertain that your messaging resonates with those who truly value your brand’s uniqueness. So, gear up to craft an effective positioning strategy to get noticed in the market and to retain consumers for a long period. Ways of Building a Powerful Brand Positioning Plan for Small Businesses Worried about creating a powerful brand that keeps the consumers hooked throughout? It requires a multifaceted approach and encourages you to rightly understand the audience while communicating your unique values. Here are our tips to build a brand that everyone remembers. Deeply Understand Your Target Demographics: Sticking to the demographics is not going to serve your purpose, and it takes into account psychographic aspects to understand the values, lifestyle, aspirations, and others. To create a vivid impact in the mind of the customers, you need to dive deep into the other details. Conduct a Thorough Competitor Analysis: No matter whether you are moving towards a particular niche or a broader sphere, a competitor analysis is mandatory to map out both the direct and indirect competitors. During this process, you will gather valuable insights on the target market, strengths, and weaknesses. Look for unmet needs or underserved segments within the broad marketplace that your brand can uniquely address. Define Your USP: Now it’s time to outline your Unique Value Proposition in the marketplace so that consumers can recognise how you are going to address their problems. People may have a question in their minds, “What makes your brand stand out?” It can be anything like your mission, exceptional service, localised features, outstanding quality, and so on. Pick a Positioning Strategy: Once you are done identifying your USP, it’s your turn to identify a positioning strategy such as price based positioning, quality based positioning, quality-based positioning,social media positioning, niche based positioning and others. Weave a Powerful Brand Story: Start weaving a powerful story for your brand that leaves the customers mesmerised once they come to know it. In turn,
What is Brand Personality, and How Does It Define?
Have you ever thought about what enables you to opt for Starbucks coffee or grab an iPhone to set a status symbol? The secret lies in the art of the brands about setting their personality in a way that leaves the audience spellbound. Plus, this attribute also hooks the audience and compels them to embrace these brands as their all-time favorite. The brands put all their efforts and often indulge in aggressive marketing practices to create an unforgettable brand personality. Are you still confused about what is brand personality, or how it leaves an impact on the overall business operation and sets it apart from the rest of the others in the market? If yes, then you are not alone, as many people have the same confusion. Here in this blog of BeyondBrands Media, an eminent branding agency in Bangalore, we are going to cover the significant discussion related to branding and brand personality. Join us on this journey to come up with significant insights. The Fundamentals of Brand Personality Brand personality is the captivating essence that transforms a mere product into a relatable entity. Just like people, brands possess unique traits—think of them as the human characteristics that consumers connect with emotionally. This concept is crucial in today’s competitive marketplace, where a strong brand personality can set a company apart and foster deep connections with its audience. At its core, the purpose of branding personality is to create a connection with the audience on a personal and emotional level that lasts long. A well-defined brand personality is not only conducive for attracting a huge base of consumers, but also helps to cultivate loyalty at the same time. In this context, it is worth noting that if your present brand personality fails to leave a lasting impression in the mind of the audience, it’s time to opt for rebranding practices to revamp the identity entirely. Ready to ponder over the key traits that add to the importance of branding? Scroll down to find out more. Key Traits of Brand Personality Just like the other aspects of marketing, brand personality too has some significant attributes. If you are interested in gaining an in-depth knowledge of brand personality, here, have a look at the Taker five-dimension model. Understanding these traits is highly important as it will help you to direct your sole focus on a single direction for weaving a unique brand strategy. Let’s get started with it. Sincerity: There are dominant brands like Disney and Patagonia in the market, and these brands are known for their sincere efforts and down-to-earth personalities. This aspect also encourages the audience to relate it to their own life. For instance, Patagonia’s famous “Common Thread” initiative has allowed people to reduce the amount of clothing waste. This popular advertisement came as a form of message of consciousness to the audience out there, and it also consolidated the brand identity of Patagonia. If you are considering establishing your brand, endowing your business with such tenets can help you out. Excitement: Besides a sincere approach, there are plenty of brands in the marketplace that have a distinctly imaginative and exciting personality. For instance, Nike has positioned itself in a way that it can mirror the athletic excitement and unparalleled spirit of the young athletes. From the famous slogan “Just do it” to collaboration with eminent athletes, the status of this brand. To set a new tone of voice for branding endeavors, the wisest idea is to rightly express the excitement through the advertisement initiatives. Competence: Thirdly, there are few brands in the market that take pride in establishing their image as competent brands for their high values and top-quality work. On the other hand, companies like Microsoft and UPS project reliability and intelligence, instilling confidence in their capabilities. Sophistication: Another notable trait of brand personality includes sophistication and the best part is that the high-end brands such as Apple and BMW through their visual branding and other activities pose themselves as sophisticated, exuding elegance and luxury all at the same time. For people who are fond of luxury and opulence, this note of sophistication in the logo and other branding endeavors can take a brand to a high level. Ruggedness: Last but not least, ruggedness is another vital attribute that some brands take into account for setting a unique identity. For instance, brands like Jeep and Harley-Davidson resonate with those audiences who tend to prefer toughness the most. Why Does Brand Personality Matter? We are living in an era where the brand personality reigns supreme and influences the purchasing decisions of consumers. The reason behind it is simple people these days only seek authenticity and even the research has established that 88% of people prioritise authenticity over anything else. Brand personality is not just about how a brand looks or sounds; it’s about how it makes consumers feel. To create a compelling brand, it is important to create an emotional tie with the target audience so that they can expect a value both material and non-material value while purchasing a product or service offering. Brand Personality FAQs: What is a brand personality statement? A brand personality statement is in reality a clear articulation of the traits that define a brand and set it apart from the others. It also serves as a guiding framework for how a brand interacts or communicates with the target audience group. For instance, if you are creating a luxury brand, it is a must-have aspect to reflect this sense of sophistication through visual identity and other aspects. How does brand personality differ from brand identity? Brand personality embodies the values, beliefs, and tone of a brand. On the other hand, brand identity focuses on how a brand presents itself to the world and is crucial for establishing recognition and differentiation in the marketplace. Why is brand personality essential for customer loyalty? Brand personality utilises the emotional connection, creates consistency and influences the positive word of mouth for enhancing the
Ways of Building A Personal Brand on Instagram: A Comprehensive Guide
As we step into 2025, content is the new currency, and social media platforms everywhere are giving impetus to this practice. In this new year, Instagram is going to capture all the spotlight in comparison to the other famous ones like Meta. When it comes to creating a buzz among this tech-savvy generation, all you need to do is embrace Instagram. Whether you’re an aspiring influencer, a creative entrepreneur, or just someone who wants to share their unique vibe with the world, Instagram is the perfect platform to showcase you. For all the influencers and business agencies that are resorting towards personal branding on Instagram, this is the right place to acquire innovative insights and apply them accordingly. Let’s start. Top Ways of Creating a Personal Brand on Instagram: In this digital age, having a strong personal brand is more important than ever. It’s not just about posting pretty pictures; it’s about crafting an identity that resonates with your audience, builds trust, and creates lasting connections. Forget settling for the average ways and explore some more actionable ideas to build your own brand in an innovative manner. Get set and ready to unleash the exciting world of Future social media marketing via trendy Instagram branding. Discover Your ‘Why’: Instagram is not about posting and ghosting. You must make it clear why you are willing to create your own brand and how it will connect with the pertinent audience out there. To reach the core area of content creation, you must come up with a purpose behind it. To simplify this process, we suggest to jot down 3 to 5 words. Here always choose the words wisely that embody your essence and shape your thoughts properly. Remember, these words will have an impact on the audience. Identify Your Niche and Own It: In the vast ocean of Instagram, finding your niche is like discovering a hidden treasure. A niche allows you to focus on a specific area where you can provide value and establish yourself as an authority. The best way is to conduct thorough research on what the areas are that light you up or with whom you are willing to connect. Don’t hesitate to reflect your passion through your content to woo your audience in the first go. Craft an Irresistible Bio: First impressions are the best impressions, and with an irresistible bio, you can nail it. In social media channels, a catchy bio acts as a hook and immediately captures the attention of the audience. A well-crafted bio should be concise yet informative. Still confused about how to make it? Worry not and follow our tips. Begin with a clear introduction. State the value that you would like to provide via your content. Add a call to action for direct interaction. Create a Stunning Visual Aesthetic: Instagram is a visual platform, so let’s make sure your feed looks as fabulous as you are! A cohesive aesthetic helps people recognize your brand instantly and creates a pleasing experience for visitors. To kick off a creative journey ahead through personal branding, select 3 to 5 colors that reflect the brand identity in a better way. Consistently use these colors in your posts for a unified look. Secondly, pick one or two filters to add a classy touch to the photos. You can even team up with a branding agency for creative visuals. Post Content That Inspires and Educates: Who cares about random selfies and your daily life? Definitely, none, and that is why focus on creating posts that can deliver real value. For instance, if you are into fitness, share some quick fitness hacks with your audience. Or else, being a travel blogger, you can share your travel experiences, reviews of the locations, and so on for the best experience ever. Instead of a huge video, go for a short and crisp reel with trendy music in it. This social media strategy will definitely stand out and be your weapon to conquer the online world with ease. Engage Like You Mean It: Instagram is all about community, so be a little bit interactive to maintain that authenticity with followers. Make it a habit to reply to comments on your posts and DMs in a timely manner—this shows followers that you value their input. Spend time liking and commenting on posts from accounts in your niche—this increases visibility and encourages reciprocity. Lastly, in every post, ask the opinion of the audience so that they can further continue the conversation with you and others. Spend some time on Instagram strategically and see the difference that it makes. Collaborate With Like-Minded Ones: ‘Teamwork makes the dream work,’ and it goes for social media as well. Making online successful is not at all a cakewalk, and due to this reason, collaborate with fellow creators, especially with the ones in your niche who can launch exciting projects, such as joint live sessions or shoutouts. To grab the big opportunities, you can opt to participate in the giveaways with brands or other creators. Collaborations expose you to new audiences while strengthening relationships within your community. Weaponise the Social Media Hashtags: Social media hashtags are a powerful tool for enhancing visibility on Instagram in an organic manner. To implement this strategy, use popular hashtags or find niche-specific ones. With the assistance of branding agencies, you can get hold of the most used hashtags and the ones that competitors use the most. Instagram allows up to 30 hashtags per post—but focuses on quality over quantity. Track Your Progress and Refine the Strategies: Building your own brand is not at all about bombarding content in Instagram profiles, but it is more than that. In addition to that, you need to always analyze what works best for you. Or else, based on the outputs you can alter the content plan or tweak them as per current trends. So, be careful about the metrics like rate of engagement, growth of followers, and reach or impression in each post. Follow a