Rebranding in 2025: How to Reestablish Your Target Market?
Change is the only constant when you are in a digital world, and brands are no exception here. When the world is advancing at a breakneck pace, why will the brands lag behind? Well, if you find your brand to be encountering numerous challenges to connect with the audience, it’s time to opt for rebranding. Generally, most of the brands allocate 5 to 10% of funds for rebranding, while the rest of the others fail to recognize the exact need for indulging in rebranding endeavors. Gone are those days when business was all about a “one size fits all” approach, rather it goes beyond that. Rebranding in 2025 is all about making use of the tried and tested methods to yield the desired results. The reasons for rebranding tend to differ from one brand to another. Imagine you have been running a brick-and-mortar setup for a long time, and it has started to reveal clear signs of wear and tear. Here is why a brand needs updating to keep pace with the outside world. Rebranding is more like revamping the brand strategy to improve the reputation of it. Let’s begin with this blog of Beyond Brands Media, an eminent branding agency in Bangalore, to get the pulse of rebranding in this new year. Top Trends of Rebranding in 2025 In 2025, the notion of branding has changed completely as altering the mere logo is not at all rebranding, but it entails many more things. Here we are going to present some of the top trends to help you in identifying your rebranding goals. Strategic branding endeavors to oust racial stereotypes: The importance of eliminating racial stereotypes in branding has become more pressing than ever. Rebranding efforts are now focused on creating inclusive and respectful brand identities that celebrate diversity and promote racial justice. Nowadays, famous brands are rethinking their branding endeavors to stay ahead and to rise over the underlying issues. Recently, Land O Lakes, the renowned agricultural brand in the US, has strategically obliterated the native women from packaging despite her long association with it. However, the public surmised that it may be a conscious rebranding strategy to get rid of the racial and social stigma. Incorporating sustainability: In 2025, almost all of us are inclined towards an eco-conscious existence and brands all over the world are redefining their brand identities to emphasize environmental responsibility, aligning their messaging with sustainable values. Updating logos, packaging, and marketing materials to reflect eco-friendly practices and materials. For instance, the champion of sustainable fashion, Patagonia uses eco-friendly materials and promotes environmental activism through its branding. Such efforts are not at all aimed at brand development, but also they are enunciating the need for brand rebuilding based on market factors. Restoring reputation: Rebranding is often used as a strategic tool to restore a company’s reputation, especially after a crisis or negative public perception. Rebranding helps businesses shed bad connotations and convey a new story, whether it’s a damaged reputation or an outdated brand image. This process allows companies to distance themselves from past mistakes and present a fresh narrative. For instance, brands like Old Spice transformed their image from being seen as old-fashioned to vibrant and youthful. By targeting a broader audience, particularly women who make most body wash purchases, Old Spice successfully repositioned itself in the market. On the other hand, the shift of GoDaddy from a geeky image to a professional approach is another instance of rectifying the brand positioning via a rebranding process. Mission first branding: Just imagine you are doing something without any purpose. Isn’t it completely meaningless? Absolutely it is and that is why purpose-driven business practices are extremely important. Mission first branding in reality stands for purpose-driven branding. For instance, TOM’s commitment to offering shoes to children from underprivileged sections of society reflects their purpose or mission of altruism. In the context of rebranding, introducing alterations in brand image or message, the brands can continue to establish their new purpose and set themselves apart from the rest of the others in the market. Tips To Re-establish Your Target Market In 2025 The target market of a brand is more like a territory and there remain several other competitors who are constantly putting their efforts to secure their place and sustain in this process. So, to emerge as the best among the others, all you need to do is feature your brand in a new way that catches the attention of the target audience. If you are thinking about rebranding your business to revamp its identity, here are some of the tips from marketing experts to do it with ease. Capitalizing the negative reviews: Who doesn’t like the five-star rating? Definitely everyone. But it in reality gives rise to a sense of confusion in the minds of customers or users, and they will even begin to suspect the credibility aspect. That is why along with the positive reviews, the negative ones are also extremely vital. So, whenever you are opting for rebranding, never forget to flaunt the negative reviews as well on the website as well as constructive criticism. In turn, it will continue to boost the chances of increasing brand recognition. Prioritize different forms of content: Branding is not limited to changing the logo or giving a new makeover to the website, but it is more than that. Rebranding takes into account the whole thing and due to this reason, to strengthen the SEO game and to open up the path for organic traffic, focus on introducing new forms of content other than blogs. For instance, you can put more emphasis on questions and answers via Quora and Reddit-like content to make this part more interactive. Create new brand assets: In the new year, your business deserves a new look and with new brand assets, you can improve brand recognition. From strategic selection of typography to restructuring the brand message and conveying it via social media marketing strategies, a branding agency can do it all for
Short-Form Video: The Secret to Social Media Success
Have you ever thought about what makes you stop while scrolling through social media feeds? The answer is quite simple: it’s short-form videos that capture the attention of the viewers and keep them engaged all throughout. The short-form video content is the secret sauce to success in social media, and these videos are usually the ones under 60 seconds. Whether you are a millennial or Gen Z, you won’t have that much patience to watch a long-format video online. That is why the short video content always comes in handy. Still in doubt as to why the modern-age viewers or social media users are settling for the short-form videos? It’s entirely due to our busy lifestyle and less time on our hands that we are absolutely unable to capture the interest of the audience and keep them hooked. From Instagram Reels to YouTube shorts, the preponderance of these mediums is entirely due to their ability to impart significant knowledge within a short time span. Ready to skyrocket the sales of your brand via social media? Here we are with this blog to dive into the nitty-gritty aspects of short-form videos that lead to quick success. What is a Short-form Video? Gone are those days of wasting time watching long videos when their short counterparts can serve the actual purpose without consuming a lot of time. Short-form video refers to brief video content, typically lasting from a few seconds to around three minutes. This format is designed for quick consumption, catering to modern audiences with shorter attention spans—averaging about 8 seconds. Common platforms for short-form videos include TikTok, Instagram Reels, YouTube Shorts, and Snapchat Stories, which facilitate easy sharing and engagement. The most intriguing aspect of the short-form content is that it conveys the right message without leaving the viewers bored, and it leaves an indelible impact. Once you are done acquainting yourself with short-form videos, it’s time to move on to the reasons that make them compelling. Popularity of Short-form Videos Presently, short videos are reigning over the hearts of viewers all over the world. There are so many reasons why these videos are garnering praise and popularity in comparison to the long ones. Let’s take a look below. Decreasing Attention Spans: The average human attention span has dropped to about 8.25 seconds, making quick, easily digestible content more appealing. Short videos align perfectly with this trend, allowing viewers to consume information rapidly without losing focus. Instant Gratification: Short-form videos provide immediate satisfaction, akin to quick snacks for the mind. This rapid consumption triggers dopamine releases, creating an addictive cycle that keeps users engaged and encourages them to watch more. Accessibility and Shareability: These videos are easy to create and share across platforms, making them accessible on various devices. Their brevity allows viewers to watch them during brief moments of downtime, such as commuting or waiting in line. Social Media Algorithms: Platforms like TikTok and Instagram prioritize short content in their algorithms, promoting videos that engage users effectively. This enhances discoverability and increases the likelihood of content going viral. Cost-Effective Production: Creating short videos requires minimal resources—often just a smartphone and creativity—making it easier for new creators to enter the space. Engagement and Retention: Short videos tend to have higher engagement rates, with viewers more likely to watch them in full compared to longer formats. This leads to increased viewer retention and repeat views. Diverse Content Offerings: The variety of content available in short-form videos—from memes to tutorials—keeps the viewing experience fresh and exciting, appealing to a broad audience. Why Does Short-form Video Work? In this digital era, when you are on social media, you must remember that you need to engage your audience by weaponizing storytelling techniques. In the social media landscape, short-form videos are not a fleeting trend, but they go beyond that. Have you ever wondered how these short videos made their way into our lives and social media? No, it was not at all an overnight occurrence; rather, TikTok videos brought the concept of short clippings. Although it started with viral dance videos or online challenges, later on, eminent brands adopted this format of content for storytelling purposes. Here with us, BeyondBrands Media, a leading branding agency in Bangalore, dive into the details of how short-form videos work and how they leave an impact on the viewers. Brands are always in dire need of communicating with their huge audience base, and that is why short videos come in handy in imparting essential knowledge in a fun way without consuming a huge deal of time. In addition to that, on social media platforms like Meta, YouTube, and Instagram, there are specific video tools available, which help the brands to present their offerings in a short format effortlessly. The short-form videos on social media platforms are also beneficial because they allow us to gauge the success of the content through analytical tools. Digital storytelling is of paramount importance to boost branding endeavors, and short-form videos help in articulating the sentiments and emotions associated with the brand. As per recent statistics, 80% of the Facebook stories that have attached audio or voice in them tend to drive better ROI in comparison to the normal ones. 91% of viewers prefer to invest their time in watching short videos on Instagram over other forms of content. These statistical details in reality highlight the growing significance of videos and, at the same time, encourage the brands to embrace this form of content for best outputs. Tips to Craft Catchy Short-form Videos Crafting catchy short-form videos requires a blend of creativity, strategy, and an understanding of audience engagement. Here are some essential tips to elevate your video content with ease. Start with a Hook: The first few seconds are crucial. Use bold statements, intriguing visuals, or surprising facts to grab viewers’ attention immediately. Aim to create an opening that compels them to keep watching. Keep It Short and Relevant: Aim for videos under 60 seconds. This length is effective as it retains
How Does Visual Branding Impact Online and Offline Customer Engagement?
What takes a business to make an unforgettable impact at first glance? A lot goes in, but nothing beats visual branding in capturing and maintaining customer attention. Whether you are a startup or an established business, the way your brand looks can significantly influence how customers perceive and interact with you. The competition is high and partnering with a credible branding agency in Bangalore is your masterstroke to craft compelling visual identities that instantly connect with your audiences. Let’s dive deep into the importance of branding and how visual elements impact customer engagement. The Importance of Visual Branding Visual branding isn’t just about having a good-looking logo or website—it’s about creating a cohesive brand identity that communicates your values, mission, and personality. Studies show that consistent branding across all platforms increases revenue by up to 23%. This consistency helps build trust and recognition, making it easier for customers to remember and engage with your brand. How Visual Branding Affects Online Customer Engagement? Visual branding is everything to make the first impactful online impression. A well-articulated and strategically placed visual branding determines both the success and failure of a brand. a) Brand Recognition and Recall: A well-designed visual identity, including your logo, color scheme, typography, and imagery, makes your brand easily recognizable. For example, think of brands like Coca-Cola or Apple—their logos and colors are instantly identifiable worldwide. Branded visuals help customers recall your brand quickly, making them more likely to engage with your online content. b) Social Media Presence: On platforms like Instagram, Facebook, and LinkedIn, visuals are everything. Posts with visually appealing images receive 650% higher engagement than text-only posts. Incorporating a strong visual language of a brand into your social media strategy ensures that your audience instantly connects with your content, increasing likes, shares, and comments. c) Website and User Experience: A visually cohesive website enhances user experience. It keeps visitors on your page longer and reduces bounce rates. So, connect with a branding agency in Bangalore that can help you develop a site that clearly reflects your brand message through striking graphics and smooth navigation. This not only drives traffic but also enhances your audiences’ retention rate. The Role of Visual Branding in Offline Customer Engagement: a) Packaging and Product Design: In the physical world, packaging is often the first point of contact between your brand and potential customers. This is when eye-catching designs and unique packaging come into play, influencing purchasing decisions. For example, 72% of consumers say that packaging design influences their buying decisions. b) In-Store Experience: Retail environments that reflect a brand’s visual identity create memorable experiences for customers. Elements like store layout, signage, and even employee uniforms contribute to a cohesive brand experience that encourages repeat visits. c) Print Marketing Materials: Brochures, business cards, and other print materials are still powerful tools for offline marketing. Consistent use of your brand identity across these materials reinforces your brand’s message and encourages engagement. Key Components of Effective Visual Branding The roadmap to successful visual branding works through a series of key components. This stepwise approach is the key to ensuring the success of the strategic blueprint. a) Brand Identity: Your brand identity is the visual representation of your brand’s values and mission. This includes your logo, color palette, typography, and imagery. A strong identity differentiates you from competitors and builds emotional connections with your audience. b) Brand Positioning: How you position your brand in the market affects how customers perceive you. Visual branding should align with your brand positioning to convey the right message. For example, luxury brands often use minimalistic designs with high-end finishes to communicate exclusivity. c) Brand Communication: Visual branding is a critical part of brand communication. It ensures that your message is not only heard but seen and felt. Whether it’s through social media graphics, advertisements, or packaging, visual elements play a crucial role in how your brand communicates with its audience. Real-World Examples of Successful Visual Branding Nike: The iconic swoosh logo and “Just Do It” slogan are examples of powerful visual branding that resonates across the globe. Their consistent visual strategy across all platforms has made them a household name. Zomato: This Bangalore-based brand uses quirky, bold visuals and engaging content to connect with its audience, both online and offline. Their red and white color scheme is instantly recognizable and not miss their ‘loving and caring’ texts like notifications, which sets them apart from the rest. Partnering with a Branding Agency in Bangalore Do you want your business to shine as a brand amidst the swift shift in overnight trends? It’s time to elevate your visual branding by collaborating with a professional branding agency in Bangalore to make a difference. We at BeyondBrands Media, specialize in creating tailored brand strategies that align with your business goals, ensuring a cohesive visual identity that drives customer engagement both online and offline. Conclusion: Visual branding is more than just aesthetics—it’s a strategic investment that influences how customers perceive and engage with your brand. From enhancing online interactions to creating memorable offline experiences, effective visual branding is key to building strong customer relationships. Investing in a robust brand strategy and collaborating with experts can significantly impact your business’s success in today’s dynamic marketplace. By focusing on cohesive brand communication, distinctive brand positioning, and a strong visual language of a brand, businesses can ensure they stand out in a crowded market and foster meaningful connections with their audience.